High profile businesses and charities have united to support the One Million Donors Movement in an important step forward for corporate philanthropy.
A new era for workplace giving.
Each year, 1 June marks the start of Workplace Giving Month in Australia. This year, to coincide with this important giving month, an innovative online reporting tool has been launched which allows employers to get the most from their workplace giving programs and benchmark their success. A central initiative of the One Million Donors campaign to see one million Australians giving through the workplace by 2020, the tool is an important advancement for corporate philanthropy.
Never before have employers had access to a database of information about workplace giving. To date, employers have been managing their programs in a vacuum, unable to ascertain how their performance has been tracking relative to industry standards, or compared against companies their size. Competition is good, particularly when it means better outcomes for charities. As companies increasingly leverage this healthy industry competition as motivation to improve their own performance, the cumulative amount raised for important causes will also grow.
The new platform and reporting tool were designed and built by Catalyser. We are proud to have partnered with the Australian Charities Fund for such an important national project to grow the workplace giving industry. We believe that as giving to charity through payroll becomes the norm, there will be a significant shift in the charitable giving landscape in Australia. And that is exciting!
A win-win-win for business, employees and charities.
The new reporting tool was launched by a powerhouse coalition representing the Australian corporate and charity sectors: Richard Murray, CEO of JB Hi-Fi, Dr Lisa O’Brien CEO of The Smith Family and Jenny Geddes, CEO of The Australian Charities Fund, the peak body for workplace giving spearheading the One Million Donors campaign.
“This is a huge step forward for employers who want to immediately see how staff are contributing and to measure the collective social impact effort of employee giving”.
Richard Murray, CEO, JB Hi-Fi
Since 2002, workplace giving has raised over a quarter of a billion dollars of new funding for charities. If the One Million Donors campaign hits its national target, an additional donation flow of $250million will be raised each year for the community.
“Donations from workplace givers are a great source of funding. Small regular gifts have a cumulative effect. It is this type of regular giving that helps to build a sustainable funding base for charities. I urge business leaders to get behind One Million Donors and help their employees donate to charity in in the most cost effective and efficient way”.
Dr Lisa O'Brien, CEO, The Smith Family
Beyond the reporting tool, the One Million Donors platform is also a one-stop shop for all things related to workplace giving. Companies and charities can apply for industry supporter marks to show they are part of the movement, apply for excellence awards for outstanding performance, and access a toolkit of downloadable resources that are simple, practical and time-saving.
Check it out and join the One Million Donors movement at 1mdonors.org.au